Bailey Gardiner is looking for an Advertising Account Intern for the winter quarter or semester beginning in January 2012.

Who we want:

• A college student (junior or senior) majoring in Advertising, Marketing, Communications, English, or closely related field with 3.0 GPA or above
• Must be able to obtain college credit for the internship
• Willing to commit to a minimum of 20 hours per week, set hours preferred
• A well-organized, self-starter who shows ownership over assignments
• Excellent communication skills- both oral and written
• Eager to learn
• Creative

Responsibilities:

• Assist the Traffic Manager by helping with the flow of projects
• Assist the Account Team with monthly analytics reports
• Assist the Account Team with ongoing projects
• Handle insertion orders and assist with organization of the media placement process
• Research new publications, new business prospects, online opportunities and guerilla marketing, which sometimes requires going out in the field and gathering information, materials and photos
• Writing for “Feed The Interns Blog” with other Bailey Gardiner interns
• Responsibilities will vary and can grow with your willingness

This position is unpaid and only open to current college students who can obtain college credit through the internship.

The experience you will receive at Bailey Gardiner is invaluable. We will take the time to teach, support, provide you with responsibility and have some fun.

For a little more information about us, visit our website or the blog by our interns.

If you are interested and meet the criteria above, please email your cover letter, resume and preferred schedule to adam@baileygardiner.com.

Please, no phone calls.

Bailey Gardiner is a fully integrated multi-disciplinary agency that specializes in public relations, social media marketing, internet marketing and advertising and design.

We

are looking for an individual that will be responsible for web related design projects including but not limited to, website design and infrastructure, email communications design, online creative, banner ads, etc. Additionally, they’ll design and produce a variety of online marketing efforts and work closely with our Creative Director. A strong eye for design utilizing best practices, web standards, grids, information architecture and setting up wireframes is essential with an understanding of basic knowledge in HTML, CSS, PHP, JavaScript, as well as experience working with CMS (Wordpress and Drupal) is a plus.

Qualifications:

• 2 – 4 years experience in web related design
• Hands on experience with the following: Adobe Creative Suite software including Dreamweaver, Photoshop and InDesign, Content Management Systems (WordPress, Drupal, etc.), Microsoft Office software including Word, PowerPoint, etc., iWork (Keynote)
• Strong attention to detail
• Excellent interpersonal and communication skills
• Excellent organizational/prioritization skills with the capacity to manage multiple tasks simultaneously and communicate with all levels of management
• Highly self-motivated contributor who works efficiently on an individual basis as well as within a team environment
• Print experience is a plus

Requirements:

All applicants must submit an online portfolio. Candidates may also be asked to complete a web design/production task contingent to hire. If you fit the mold, please contact Amy Lorenzen via email only (amy.lorenzen@baileygardiner.com).

Check out our website for more information.

Bailey Gardiner is looking for an Advertising Account Intern for the fall quarter or semester.

Who we want:

• A college student (junior or senior) majoring in Advertising, Marketing, Communications, English, or closely related field with 3.0 GPA or above

• Must be able to obtain college credit for the internship
.
• Willing to commit to a minimum of 20 hours per week, set hours (Monday, Wednesday, Friday preferable)
• A well-organized, self-starter who shows ownership over assignments
• Excellent communication skills- both oral and written
• Eager to learn
• Creative

Responsibilities:

• Assist the Traffic Manager by helping with the flow of projects
• Coordinate print related projects from start to finish
• Handle insertion orders and assist with organization of the media placement process
• Research new publications, new business prospects, online opportunities and guerilla marketing, which sometimes requires going out in the field and gathering information, materials and photos
• Writing for “Feed The Interns Blog” with other Bailey Gardiner interns
• Responsibilities will vary and can grow with your willingness

This position is unpaid and only open to current college students who can obtain college credit through the internship.

The experience you will receive at Bailey Gardiner is invaluable. We will take the time to teach, support, provide you with responsibility and have some fun.

For a little more information about us, visit our website or the blog by our interns.

If you are interested and meet the criteria above, please email your cover letter, resume and preferred schedule to alex@baileygardiner.com.

Please, no phone calls.

Bailey Gardiner is looking for a superstar art director or graphic design intern for the summer quarter/semester who will blow us away with their talent and enthusiasm. This internship is full-time, paid and will start June 1 and continue for a duration of 3 months. Your title is intern, but since the role is full-time, you will be involved in projects like you are a full-time member of the team.
A little about you:

• A college student (rising senior) or recent grad majoring in advertising art direction, graphic design or something similar
• Willing to commit to working 5 days a week, 9am-5pm
• Amazing student portfolio of work that shows true talent, organization and enthusiasm
• Excellent skills in Adobe Creative Suite. Web and mobile experience is a huge plus
• A well-organized, self-starter who shows ownership over assignments
• Some production experience preferred
• Excellent communication skills – both oral and written
• Must have a good attitude and aspire to do award-winning work
• Eager to learn from senior creative team and other team members
• Creatively driven to make portfolio-worthy work

A little about your responsibilities:
Assist the creative team with the following:

• Develop concepts, design logos, collateral material, websites, identity and stationery packages, assist senior team members in art research and comping.
• Accompany senior team members to photo shoots, press checks, client meetings and assist in photo and art research when necessary

The experience you will receive here at Bailey Gardiner is unlike any other. We will take the time to teach, support, provide you with responsibility and of course, have a little fun.

For a little more information about us, visit our portfolio or get an intern’s perspective on working here on the blog by our interns.
If you are interested, please email your portfolio, cover letter and resume to kelly@baileygardiner.com

No phone calls please.

Bailey Gardiner is looking for a star integrated media strategist. To be qualified for this position, you are a creative thinker who brings strategic solutions to the agency and client. You understand the philosophy and planning of media use and you know how to order space and time in the proper channels. You possess a comprehensive knowledge across all channels including – Broadcast, OOH, Online, Mobile, Print, SEM/SEO, and the rapidly changing, new media. Your daily aspiration is to support multiple account teams and help lead media strategy with other senior team members.

The things you will do:

PLANNING AND STRATEGY

• Analyze competitive information to determine appropriate and targeted recommendations
• Collect and organize appropriate vendor contacts, acquire publisher rate cards and media kits, and request pricing & avails along with publisher collateral
• Work with the account and creative team to insure the use of the most appropriate, effective media venues for each client/project
• Develop buying strategies for maximizing media dollars, and handle media negotiations
• Work with internal agency teams and clients to identify issues and opportunities and develop recommendations and opinions in the area of emerging digital media
• Prepare custom client site/media lists using Third Party data or other user profiles or demographics
• Create thoughtful media plans based on planning research, market size, and audience availability using tactics and targeting that will reach the right user with the right message at the right time
• Research and compiles statistics on reach, frequency, CPMs, cost-per-click, CTRs, unique users, page views, conversion, cost-per-action and cost-per-sale data, for personal reference and to educate client service team members and clients
• Assist in presentation development for key client initiatives

BUYING AND EXECUTION

• Interface with other agency department heads/client service teams to keep projects moving forward on a timely basis
• Structure, organize and maintain media plans/schedules based on briefings from account executives
• Meet with and develop/maintain relationships with media suppliers
• Provide ongoing media education to clients and internal audiences
• Present a professional image and possess excellent communication, stewardship and organizational skills
• Maintain media budgets or media spend summaries
• Evaluate editorial content and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience
• Provide input and creative recommendations when appropriate to improve media performance
• Monitor media for placement and time discrepancies and negotiate credits or billing adjustments when necessary
• Maintain some aspects of client billing and budgeting process.
• Keep Account Management informed of space and material deadlines
• Train junior staff in all aspects of media planning and buying from insertion orders to day-to-day operations

REPORTING & OPTIMIZATION

• Focus on results, metrics and campaign optimization
• Provide ongoing reporting of results, implications and recommended action steps
• Effectively monitor and manage campaign and partner performance and budgetary pacing to ensure best possible results are being delivered based on client goals and objectives (CPP, GRP’s, Impression delivery, CTR, Conversions, Delivery, etc)
• Revise and optimize campaigns based on measurable results according to analytical support and data findings. This includes adding or removing partners, adjusting bids and budgets, shifting inventory from sizes, sites, or placements, adjusting targeting, etc. to increase performance based on client goals.
• Prepare weekly job summaries and finalizing monthly delivery, accounting, and performance reports

Skills and qualifications you bring with you:

• BA/BS degree preferred from an accredited institution
• 5-7+ years of media planning and buying within an agency environment
• Experience in vendor negotiation and management integrated media buying knowledge and experience (including print, online, mobile, television, radio, out of home)
• Strategic and analytical approach to marketing initiatives
• Demonstrated ability to focus on results, metrics and campaign optimization
• Proficiency in Strata is a plus
• Must have strong background in broadcast and interactive negotiations
• Strong skills and experience with Microsoft Word, Excel, PowerPoint, ComScore, MediaMind, Nielsen, Arbitron, MRI, Scarborough, and Kantar preferred
• Proven presentation skills

Salary is commensurate with experience. We offer medical, dental, paid vacation, holidays, sick/PT, 401k and profit sharing. As well as the perks of working with an awesome team in San Diego.

Send your resume to resume@baileygardiner.com with a brief explanation of why our search should end with you. Please include your salary requirements. No calls, please.

If you read this blog you know that we consider ourselves a creative agency. One that’s constantly evolving to stay ahead of the game. To be qualified for this position, you are currently an Account Coordinator, Assistant Account Executive or work in the marketing field and aspire to be at an agency. You have  excellent communication skills and are a collaborative worker who is mindful of clients, colleagues, consumers and deadlines. Your aspiration is to support multiple account teams under the supervision of one or more senior team members. Your job duties include (but are not limited to) managing creative deadlines, proofing/trafficking ads, submitting work/change orders, writing client recap and activity reports, working closely with media department, assessing campaign performance, meeting preparation and providing administrative support to account teams.

The things you will do:

• Ensure client and agency goals are met on each project
• Ongoing project status checks and adjusting schedules and tasks as necessary to ensure on-time delivery
• Open new jobs and submit work orders to the traffic department
• Work with media and production departments to manage insertion orders, broadcast orders and purchase orders.
• Conduct ongoing competitive research
• Coordinate the measurement of campaigns
• Coordinate team and client meetings
• Draft and issue agendas for meetings and status reports for client meetings and conference calls
• Prepare estimates and issue billings
• Proofreading, formatting, fact checking
• Provide day to day support of Account Executives, Account Supervisors, Ad Director and clients

These things describe you:

• A desire for continual personal and professional development
• Thrive in a team environment, but can also excel working autonomously
• Professional, self-motivated and organized
• Deadline and solution-oriented
• Resourceful and quick-thinking
• Demonstrates good judgment
• Positive attitude
• Strategic thinker
• Ability to multi-task with great attention to detail
• Must be able to handle pressure well, working on multiple projects and clients with varying deadlines
• Strike the delicate balance of pleasing clients without being a pushover
• Do what it takes to get the job done, including staying late as needed and pitching-in to assist other team members with their projects
• Ability to demonstrate company values: creativity, courage, vision, dedication, accountability

Skills and qualifications you bring with you:

• Four-year degree from an accredited institution, advertising, marketing, communication or similar area of study preferred
• 1-3 years of previous agency or professional office environment experience
• Strong verbal and written communication skills
• Proficient in Microsoft Word, Excel, Powerpoint/Keynote
• The ability to meet deadlines, and manage a flexible schedule is required. Must be capable of handling multiple tasks with changing priorities.

Salary is commensurate with experience. We offer medical, dental, paid vacation, holidays, sick/PT, 401k and profit sharing – as well as daily laughter and the awesomeness of living in San Diego. Send your resume to resume@baileygardiner.com with a brief explanation of why our search should end with you. No calls or emails to employees, please. (We’re serious about this last point– we’re testing how well you follow directions).

We’re a fast-paced shop with great clients and we’re looking for just the right person to fill our full-time, temporary position: Public Relations Account Executive, May – August, 2011.  It is possible this position could become a permanent role if the planets and stars align properly.

If the following list sums up what you bring to the table, then clearly you’re awesome and we’d love to talk to you.

Here’s the kind of person you are. You…..

• Work well with different personalities, especially clients
• Handle pressure well
• Strike the delicate balance of pleasing clients without being a pushover
• Thrive in a team environment, but can also excel working autonomously
• Are professional, self-motivated and organized
• Are deadline and solution-oriented
• Are resourceful and quick-thinking
• Are a strategic thinker
• Have the ability to multi-task with great attention to detail
• Do what it takes to get the job done, including staying late as needed and pitching-in to assist other team members with their projects

Have to have:

• 3 -5 years of equivalent experience, preferably in an agency
• Knowledge of and substantial experience with social media platforms
• Strong media relationships on the local, regional and national level
• Demonstrated experience planning and implementing client strategy
• Strong written, oral communication and presentation skills
• Experience managing clients and multiple accounts
• BA or BS in Public Relations, Communications, Journalism or closely related field

Some of the things you will do in this role:

• Implement public relations and social media plans
• Create and manage client-specific media lists ensuring contacts and media outlets are up-to-date and targeted
• Generate targeted content for client’s social media platforms (primarily blogs, Facebook and Twitter)
• Write and edit press releases, pitches, press kit materials, etc.
• Regularly pitch media and secure placements on client news and story angles
• Participate and occasionally lead internal client meetings and brainstorms
• Manage deadlines and provide guidance to other team members
• Provide day-to-day support to senior team members

Salary will be commensurate with experience and competitive. No calls or emails. Really.

Please send resume to resume@baileygardiner.com.  In your cover letter, please include a brief rationale of why this position is right for you.

We’re a fast-paced shop with great clients and we’re looking for another piece to fit our growing puzzle. Specifically, a Front End Web Developer with programming skills and good design sensibilities. (That’s right, we know you exist.)

If the following list sums up what you bring to the table, then clearly you’re awesome and we’d love to talk to you.

Requirements:

• BS in graphic design, web design, computer science or related field, or equivalent experience
• Experience writing technical and functional specifications and driving them through development
• Effective verbal and written communication skills with both technical and non-technical audiences 
• Ability to work well within a team environment and laugh in the face of doom.
• Working knowledge in Flash with ActionScript 2 & 3
• 2-3+yrs experience with advanced knowledge of HTML, CSS, Javascript, PHP
• Understanding of best practices for web according W3C standards, email and mobile with solid typography, layout and color skills.
• Experience with hand-coding HTML, CSS and jQuery
• Experience working with CMS – Wordpress 3x+, Drupal 6x+
• Basic knowledge of MySQL
• Basic understanding of Information Architecture, UI/UX principles
• Ability to translate design pixel to pixel
• Documentation of web development projects
• Comfortable working on a Mac platform
• Proficient in Adobe Flash, Illustrator, and Photoshop
• Should have familiarity with Coda and/or Transmit

Responsibilities

• See web projects through from start to completion including wire frames, comps and programming
• Manage your own projects, respect deadlines and use good judgment in time management to ensure your jobs are delivered on time and on budget.
• Build web development projects to spec
• Keep up with web standards, follow web trends (HTML5) and foster forward-looking development for alternate digital channels
• Collaborate with and take direction from senior creative team to create successful campaigns.

Salary will be commensurate with experience and competitive. We offer medical, dental, paid vacation, holidays, sick/PT, 401k and profit sharing, not to mention great weather.

No calls or emails. Really.

Send resume to resume@baileygardiner.com.

*This post is part of Bailey Gardiner’s What New PR Pros Need to Know series, which offers advice, insights and guidance to students and new professionals who want to learn more about the PR industry. Topics and suggestions are welcomed.

As a new(er) PR professional, I’m always looking for ways to grow and get better at what I do. At Bailey Gardiner I’m lucky to work with some of the best PR pros in town, and believe me, I take advantage of every opportunity I get to pick their brains about the field. That said, I also love talking to students getting ready to make the jump from school to the real world. I was there not too long ago, and I remember how many questions I had, with so much to do, in so little time – or so I thought.

Recently, I attended a UCSD alumni event and spoke with a plethora of students interested in working in the Communications field. Knowing that UCs are primarily theory based, I received a number of questions like, “What is PR?” and, “How did you start working in the industry?” and it made me wonder, how DID I start working in the glorious field of Public Relations? These questions really made me stop and reflect on the important steps I took along the way, before I was lucky enough to land a spot with the BG PR team.

Below are some of the frequently asked questions I received at the event, and answers to provide a little insight into what you can do as a student or new PR professional, looking to get ahead of the game.

Q&A on starting a career in Public Relations:

Q. How do you get involved in the PR industry?

A. The Public Relations Society of America (PRSA) is an organization designed to bring people together within the field to network and grow professionally. I volunteered to help with media relations around the International Conference, and also assisted with event planning for the annual Summer Social. Volunteering for any professional organization is an excellent way to meet seasoned vets who just may very well be your next employer.

Q. How do you create a portfolio if you have no experience?

A. Seems like a catch 22, but who says you can’t create a mock portfolio of brands or clients similar to those you’d like to work with? It shows initiative and that you’re passionate about PR – and also that you’ve done your homework about the company.

Q. What are the most important skills to have for PR?

A. Public relations professionals are pretty well rounded if you ask me, but I’d say my communication, writing and organizational skills are put to work every day.  Also, perseverance, commitment and a little competitive edge helps push you through those really tough days.

Q. How important is writing, and how do you keep up with AP writing style?

A. Writing is an essential piece of the public relations puzzle. A well-written pitch, press release or media alert may be the difference in scoring you a huge media placement for your client. I try to stay up-to-date on the latest AP style guides. An easy way to do so is to follow them on Twitter @APStyleBook.

Q. What’s your favorite part of working in Public Relations?

A. PR is unique because every day is different. Whether its planning an event or writing this blog post, there’s a constant energy and results-driven environment you get in this industry. Building relationships and being a part of a team are also high on my list.

Q. What aspect of PR is most challenging?

A. Time management plays a huge role for a PR professional, even more so for a new PR pro. Learning how to prioritize your workload and meet deadlines is one of the biggest tasks to conquer as a newbie in the business. My suggestion- speak up. Ask for deadlines, what’s the priority and what can wait. Remembering, communication is always key.

What other questions do you have about working in the PR industry as a new pro? Or, if you are a new pro, what do you have to add to these answers?

*This post is part of Bailey Gardiner’s What New PR Pros Need to Know series, which offers advice, insights and guidance to students and new professionals who want to learn more about the PR industry. Topics and suggestions are welcomed.

One of my favorite things about my job is coordinating the BG PR internship program. As I search for our newest intern, it got me thinking about what new pros, college graduates and students vying for an internship need to know. I even asked some of my Twitter friends and mentors (in 140 characters) for advice to share with you.

Here were some common themes:

Integration is where it’s at- When I received a tweet from Deirdre Breakenridge (@dbreakenridge ) offering her advice to new pros, I knew I had hit social media gold. The author of “Putting the Public Back in Public Relations” and an adjunct professor, Deirdre said, “Grads should know that communications can’t work in a vacuum. It’s very important to be hybrid working with other marketing disciplines. And, in order to educate our brands we must be embracing social media, staying on top of technology and constantly educating ourselves.” I couldn’t have said it better myself.

Embrace Math – The age old, “I majored in communications because I hate math” no longer applies. Measurement and ROI are words we hear often in conversations with clients and among our peers. We are always asking how we can attribute our PR efforts to an increase in sales, awareness and bottom line. Brands are looking to each other to decide if allocating resources to a public relations and social media strategy is worth it.  Jay Baer, (@jaybaer),author of “Convince and Convert” & “The Now Revolution” thinks “the most important thing for new PR people to know is math and data analysis. Whomever keeps score, controls the budget.” In other words, “show me the money.”

Write Well- This was a common theme throughout my discussion with @PRProSanDiego, @BlockGreg, @RockStarJen and @hattrickscore. Writing is at the core of what we do as PR professionals. We should know how to write well and use appropriate grammar, punctuation and spelling. Gayle Falkenthal APR, president of the Falcon Valley Group (@PRProSanDiego) said, “Good writing is like good form in athletics. It is the foundation for success. No substitute for it. People notice.” And Mike Rose, vice president at Nuffer, Smith, Tucker (@hattrickscore) commented, “I wish newbies in PR would be passionate about writing. It’s the foundation for what we do.”

Manage your personal brand – Remember, what happens in Vegas stays on (insert your social media platform of choice here). Our profession continues to evolve as the world of social networking continues to grow. There’s a strategy behind it and it’s critical that new pros understand the basics of blogging and blogger relations, Twitter, YouTube, Linkedin, Facebook, Flickr, etc. Show us that you’re engaged, interacting and networking- not just posting pictures of what you did on Friday night at the frat house. Melodie Tao, social media consultant & online marketing educator (@mymelodie) says, “Make sure your own ‘PR’ is optimized online to demonstrate your PR skills & experience.”

Start networking – It’s all about who you know now and who you don’t know yet. So much of what we do involves networking and relationship building…not only with media, but with our peers. The PR world is small and you never know who you’ll meet and how they may help you down the road.  Indra Gardiner, our founder & COO (@bgindra) feels, “Not developing and fostering relationships both off and online is a miss. Take the opportunity to meet people and really get to know them. It’s so easy to stay in touch with contacts now with Twitter and Facebook.”

Listen &  learn. And keep listening.- We graduate from college and think we know everything. But in reality, it’s just the tip of the iceberg. Jim Brazytis, brand architect at Liggett Stashower (@jimbrazytis) says, “Continue to learn, learn and learn. Plus, no job is beneath you – gain from every experience no matter how minor.” Along the same lines, Rachel Kay, president of RKPR (@rachelakay) commented, “You won’t get a full time job without internship experience. It’s competitive right now.”

New pro Katie Levien, account coordinator at BG (@katielevien) encourages others to “enter with an open mind and eager attitude. Also, read A LOT about what’s going on in the industry, news, etc.”  Meredith Ann Epp, assistant account executive at Daum Weigle Inc. (@Mereepp) reminds those just starting their careers, “We need to remember we don’t know everything. You will probably get put in your place a time or two.”

The final piece of wisdom comes from, Jen Wilbur, principal at Rockstar Communications (@rockstarjen). She tells new pros, “As with everything, go with your gut.”

Thank you to all who contributed to this post. Your tips are invaluable. If you have any additional thoughts, I would love to hear them, whether you be a seasoned professional or someone just entering the workforce.