Brita’s FilterForGood Eco-Challenge marketing to college students
On my last Costco run, I noticed a woman who had just purchased FOUR flats of bottled water for her family. Immediately, my stomach turned as I thought about those plastic bottles sitting in our landfill – and that’s just from one household.
Recently, the Clorox Company’s Brita “College FilterForGood Eco-Challenge” caught my attention (I didn’t realize Brita was part of Clorox either). The campaign is targeting college students, and offering five $10,000 grants to students who create projects promoting an eco-friendly campus. Read more about it here.
What a great idea! Targeting college students who are passionate about the environment is smart since this group are the world’s future decision makers. They are also highly involved in the social media space and can help promote this campaign by sharing with friends through networks like Facebook. Brita has integrated messaging of the Eco-Challenge onto its Facebook profile page and sent an alert for a proposal request.
At Bailey Gardiner we are continually making lifestyle changes to become eco-friendly. If you are a business (or a even a passionate employee) that has made a commitment to be better to our Earth, we want to hear from you.
Brita’s commercials are great if they will help educate people to switch from bottled water to tap water. But what they don’t tell you is that the plastic Brita filters themselves are not recyclable.
Check out this video “subvertisement” on YouTube:
http://www.youtube.com/watch?v=tV6ztwmLsco
Yes, a Brita filter uses much less plastic than all the plastic bottles it replaces. We are not disputing that fact.
BUT in Europe, the original Brita company has created a takeback recycling program for its cartridges. Consumers just bring them back to the store where they purchased them. We are urging Clorox to do the same in North America.
Please check out our petition and filter collection effort at http://www.takebackthefilter.org!
Thanks!
Thank you for the information Beth. I signed the petition.