Comments on: Brand Makeovers Reach for Lighter Days http://www.dontdrinkthekoolaidblog.com/brand-makeovers-reach-for-lighter-days/ Bailey Gardiner Marketing and Social Media Blog Sat, 04 Feb 2012 22:43:18 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Jon http://www.dontdrinkthekoolaidblog.com/brand-makeovers-reach-for-lighter-days/comment-page-1/#comment-258 Jon Thu, 15 Jan 2009 17:57:43 +0000 http://www.dontdrinkthekoolaidblog.com/brand-makeovers-reach-for-lighter-days/#comment-258 Interesting times indeed. There's a really interesting book on brands and their connection to our pre-wired behaviors called "buyology"that I've blogged about earlier. It's a great read and very relevant to this conversation. Could these brands be trying to adjust their personalities to match traits we consumers are unconsciously seeking? Interesting times indeed. There’s a really interesting book on brands and their connection to our pre-wired behaviors called “buyology”that I’ve blogged about earlier. It’s a great read and very relevant to this conversation.

Could these brands be trying to adjust their personalities to match traits we consumers are unconsciously seeking?

]]> By: erika http://www.dontdrinkthekoolaidblog.com/brand-makeovers-reach-for-lighter-days/comment-page-1/#comment-254 erika Tue, 13 Jan 2009 00:54:04 +0000 http://www.dontdrinkthekoolaidblog.com/brand-makeovers-reach-for-lighter-days/#comment-254 hm, my jury's still out on this one. there's no denying that it is a super interesting move, and the new logo itself is pretty compelling from a package design perspective. but what is with all these household-name brands going in for cosmetic touch-ups recently? mid-life crises? i stumbled upon this video which does a job of shedding more light on the similarity to obama's campaign, interesting angle: cnn.com/video/#/video/politics/2009/01/12/cho.obama.brand.cnn either way, i love times like these when everyday consumers are exposed to the works behind the advertising that bombards them every day. thoughts? hm, my jury’s still out on this one.

there’s no denying that it is a super interesting move, and the new logo itself is pretty compelling from a package design perspective. but what is with all these household-name brands going in for cosmetic touch-ups recently? mid-life crises?

i stumbled upon this video which does a job of shedding more light on the similarity to obama’s campaign, interesting angle: cnn.com/video/#/video/politics/2009/01/12/cho.obama.brand.cnn

either way, i love times like these when everyday consumers are exposed to the works behind the advertising that bombards them every day.

thoughts?

]]> By: Jennifer Williams http://www.dontdrinkthekoolaidblog.com/brand-makeovers-reach-for-lighter-days/comment-page-1/#comment-253 Jennifer Williams Mon, 12 Jan 2009 18:43:48 +0000 http://www.dontdrinkthekoolaidblog.com/brand-makeovers-reach-for-lighter-days/#comment-253 On another note (and reference to my previous blog about making a marketing manager squirm), I give Gatorade, Pepsi and Arnell a thumbs up for doing something different -- something that was probably difficult to swallow at first because it was unconventional. Most brands doing a re-launch or makeover would have the typical "We've Had A Makeover" message. The Gatorade makeover is not the same tired message of "the same great product with a fresh new look." Gatorade, or G, has broken that mold and is doing something that will get attention...whether it is someone asking what G is or someone that relates to one or several of the personalities in their messages. Had Gatorade just pressed the copy and paste keys like so many brands have in the past and continued with the "We've Had A Makeover" message, would anyone have even noticed? On another note (and reference to my previous blog about making a marketing manager squirm), I give Gatorade, Pepsi and Arnell a thumbs up for doing something different — something that was probably difficult to swallow at first because it was unconventional. Most brands doing a re-launch or makeover would have the typical “We’ve Had A Makeover” message. The Gatorade makeover is not the same tired message of “the same great product with a fresh new look.” Gatorade, or G, has broken that mold and is doing something that will get attention…whether it is someone asking what G is or someone that relates to one or several of the personalities in their messages. Had Gatorade just pressed the copy and paste keys like so many brands have in the past and continued with the “We’ve Had A Makeover” message, would anyone have even noticed?

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