I’m doing pr work for a client that specializes in divorce mediation (over litigation). Carrie came up with the idea to use the media frenzy surrounding Britney and Kevin’s highly publicized, bitter divorce to lead the pitch on the benefits of mediation and come full circle back to our client.

I don’t get why so many celebs want this negative attention. Do they know that they have another option – to keep their divorce and custody battles out of the public court system and away from their bank accounts?

They don’t care. Of course! Celebs are like bloggers – they want their name out, their business known – loudly responding to the adage that “all publicity is good publicity.”

I wonder, will I get my client on the Today show by capitalizing on (and furthering) the unnecessary media blitz that is Britney Spears? And if so, will I get to bill my time on People.com, Pink Is The New Blog and Bricks and Stones to my client?

I already bill the Times to general.