So maybe it’s not the exact story line of an adult living in a child’s body, as in the movie Big, starring Tom Hanks. But Comedian Mark Malkoff is living in an IKEA store while his apartment is fumigated.

You can also check out his blog about the experience. Watch hilarious videos of Mark in his PJs escorting customers out of his “home,” skateboarding by breakables, and jumping on the beds.

Mark wonders why IKEA would let him live in their storeroom for a week.

As I am reading the Associated Press article, sending his blog to everyone I know, and laughing at videos of him using IKEA products that I could use in my own home, I know why they did.

It’s a PR campaign at it’s finest. And it’s not costing them a dime.