It’s already been a big week for Bailey Gardiner. Our PR team won a prestigious new national public relations account – Hero Nutritionals, the originators of the gummy vitamin category that has become somewhat of a phenomenon in the nutrition and natural foods industries. We’ll be managing national public relations and social media programs, focusing on new product introductions, product reviews and company features for the privately-held business based in San Clemente, CA.

We’ve wanted this client for a long time, as evidenced by their prominent position on our agency website’s Love List of clients we would love to work for.

What’s cool about Hero is that their vitamin and supplement products are allergen, gluten and cassein (whatever that means) free, with 100% natural flavors and colors.  Okay, so we’re just learning that cassein is kind of like a milk protein. But most of all, their gummy vitamins for kids and adults are fun and tasty – who wouldn’t want that?

This client will allow Bailey Gardiner to work our magic on a brand that deserves the attention, and already is part of a growing conversation online.

As part of our winning presentation to the leaders at Hero, we showed them an analysis of their brand in online social media forums.  I even conducted an informal poll through Twitter to find out how many people would buy and consumer gummy vitamins if they knew such a thing exists for adults.  The results were overwhelmingly positive – and a great outpouring of interest to show our potential client during the pitch.

Work begins immediately, so be on the lookout for press and social media impressions on their way to a computer or mobile device near you.  Oh, and I guess the occasional traditional print and broadcast news delivery system as well. (Wait, what’s that?)