Bailey Gardiner Enters Mtn Dew ‘Dewmocracy’ Contest
Crowdsourcing is finding increasingly interesting applications these days, and it seems brands are catching on. A prime example is Mtn Dew’s fascinating marketing-campaign-meets-social-experiment, Dewmocracy. Thus far, Mtn Dew has given its fans a say in the creation of new flavors, allowed them to design the new packaging, and now in the latest iteration of its Dewmocracy promo, we the people get to create its advertising.
Mtn Dew issued a public challenge to create its next 12-second TV spot, so we, being the adventurous souls we are, decided to enter – behold our Dew-fueled brainchild, which we like to call “Greater than Great”.
6 finalists will be picked based on votes from you, the public. So check out our entry, and be sure to login and vote for us every day through Sunday December 13th!
I thoroughly enjoyed it, but greater than a pack of Ninjas? haha
[...] But here’s the truth about consumer-generated ads- those amateurs aren’t always amateurs. Turns out Joshua is actually a creative director of sorts. And in an article looking back at past winners of consumer-generated advertising contests, it appears that a fair number have ties to the industry. Apparently, creative professionals are consumers too. (Heck, two of us here at B.G. put together a :12 TV spot for Mountain Dew.) [...]