This month, Bailey Gardiner makes its debut at the Adobe MAX conference in San Francisco. Some might wonder, what is a PR/Advertising firm doing at an all-things-geek Mecca? The answer is simple. We want to learn from the best to achieve the best as we continue the steady growth of our online presence.

The Max conference kicked off with Adobe CEO Shantanu Narayen explaining the company’s focus on a Flash Platform which now includes Thermo and Flex Builder- giving a preview of the next version of Flex Builder called “Gumbo”. Following Narayen, Kevin Lynch shifted the focus to client and cloud computing, social computing, devices and desktop computing followed by the adoption of the Flash Player and improvements, such as advanced text engine, added 3D display object, new drawing API and finally, dynamic sound generation followed by the audio mixer example.

Use of thin clients and so called “cloud computing” and the effect of hosting computing on workflows and company productivity is a specially covered topic at MAX and deserves extra attention which I’ll cover in my next post, so check our blog frequently to see how companies like Bailey Gardiner can utilize CS4 capabilities to improve workflows and overall productivity.

As a first time MAX attendee I give enormous credit to the Adobe team for making the “Connect, Discover, Inspire” themed gathering a memorable experience…Looking forward to all upcoming sessions!