Not only is this Frank’s RedHot Sauce commercial hilarious (I mean, anytime you hear an old lady cuss, it’s pretty funny), but it’s also rooted in great strategic thinking. The commercial marries the funny exaggeration (using Frank’s to grow an award-winning pumpkin) with the culture of hot sauce connoisseur (they really do put that sh*t on everything).

From the media I have seen, Frank’s RedHot “I Put that Sh*t on Everything” is running both TV and Radio.

At the end of the day, this Frank’s RedHot Sauce Campaign makes sense because it gives their expressive audience a funny scenario they can absolutely relate to.

We’re looking for someone different.

We want a person that clients–even difficult ones–and co-workers would trust and feel comfortable with. Someone that can respectfully disagree, tell people why, and then lead the way to a better solution.

What we need is an all-star Account Supervisor. You will be required to perform all typical account management duties, provide strategic solutions for a variety of clients, roll up your sleeves when you need to, and last but not least adapt to several client personalities and styles.

We’re an interesting group of people with the common thread of creativity. If  you’re curious about who we are, go to baileygardiner.com, check out our portfolio, read our blog, and comment on your favorite post.

You have 6-8 years of large and/or small advertising agency experience, positive attitude, strong presentation skills, and national consumer marketing experience. We pride ourselves on being integrated and we need our team members to think that way as well. Digital experience is required and please don’t try to fake it. For example, you will be expected to strategize and execute PPC, online advertising, email campaigns, and websites. In addition to living in an online space, you know how to integrate your approach to marketing and have worked in most, if not all,  elements of advertising (print, radio, television, outdoor).

Salary will be commensurate with experience and competitive. We offer medical, dental, paid vacation, holidays, sick/PT, 401k and profit sharing, not to mention great weather.

No calls or emails. Really.

Send resume to resume@baileygardiner.com

When ordering pizza with friends a few days ago, I was surprised at the level of interaction Domino’s Pizza offered their customers. Here are five of the ways that Dominoes is giving consumers what they want online:

1. Real time tracking of your order. Minute by minute, your order is tracked from “Order Placed” to “Out for Delivery.” The tracker even shows you who is making your pizza and who will deliver! Social media and online ordering has created a real time consumer.

2. Sharing every moment of your life. No matter how boring. Domino’s made it easy for me to connect to Facebook and share that I am about to have pizza. This message is then displayed on my wall and the news feeds of my friends.

3. Domino’s monitored social sites like Facebook, Twitter and Yelp and listened to their critics. They took all of this feedback and re-created their pizza. Then, they went on the road and found the people that were their “harshest critics.” They called this promotion the “Pizza Turnaround.” They showcase their videos on their YouTube channel and on their own website.

4. Notice in the picture just above that they highlight their Twitter stream about their new pizza. They realized they needed to listen to their customers and make things right.

5. They genuinely want to know how they are doing. They make it easy for you to leave comments and feedback about your pizza and your experience.

6. Last but not least. The email follow-up not only confirms your order and tells you that you can track your order online, it also has a “come back” message:

Everyone is used to Powerpoint, but Keynote is PPT on steroids. Of course, it is made by Apple! It is user-friendly and there are endless options for creative presentations, but many aren’t using it yet because they don’t want to have to learn a new program. Here at Bailey Gardiner, we use Keynote for every client presentation so we’ve put together a few pointers to make using Keynote a little easier. 

• Add a Slide

• Select “Slide”
• Select “New Slide”
• From the Masters drop down in the toolbar, select the master slide you would like your new slide to be

• Add A Picture

• Drag a file into your keynote OR
• Go to “Insert” and “Choose” and you can browse for the image to insert

• Frame a Picture

• Select the “i” inspector icon
• From the inspector menu, select the image tab
• With your image selected, from the “Stroke” dropdown, select frame

• Sizing an Image

• Select the image
• Use the squares on the corners and edges of the image to drag in or out
• To size proportionally, drag a corner of the image while holding “Shift”

• Cropping or “Masking” an Image

• Select the image to Mask
• Select the “Mask” icon in the toolbar
• Drag the crop marks or use the sliding bar in the edit mask box to the desired crop
• Click anywhere else in the slide to accept

• Multiple Images

• When using multiple images on one slide, Keynote will show yellow lines from image to image to help you center all of them
• If images overlap, you can bring an image to the top of another by selecting it and choosing “Arrange” and “Bring to Front.” The same applies to back, etc.

• Embed Video

• Drag the video into your keynote
• Size as needed
• It will play when you turn to that slide in presentation mode

• Embedding a Link

• Select the text or image that you want to link to a website (note: during the presentation, you must be connected to the internet for it to work)
• Select the hyperlink tab from the inspector box
• Check “Enable as a hyperlink”
• Select “Webpage” from the Link To dropdown
• Type the URL you want to link to

• Creating Presentation Notes

• Select “View” in the menu and select “Show Presenter Notes”
• Add notes where shown.

• Presenting

• Select the Play button in the toolbar to begin a presentation.
• Click your mouse, press space bar or use arrow keys to advance the presentation
• If you are connected to a larger screen or projector, select Play from toolbar and select Customize Presenter Display. Check the following: Current Slide, Next Slide, Notes, Clock

I see a lot of brands make innocent mistakes in their online marketing efforts. Here are some of the most common mistakes I see and how to solve them.

Mistake: Sending an email to your entire subscriber base.
Solution: At the time a customer opts-in to receive email communications, allow them to select the subject matter that interests them. Only send them emails that fall into those categories.

Mistake: Sending customers to your homepage from a banner ad or email.
Solution: Create a specific landing page that addresses exactly what your customer is expecting to see when they click.

Mistake: Not putting a limit on the number of impressions your banner ads give per customer. I have written about this before and I can’t stress this enough.
Solution: Limit the number of times one person is served the same message to five.

Mistake: Freaking out if you see a dip in any kind of analytic.
Solution: Figure out why. What goes up, must come down. Seasonality. There could be a million reasons.

Mistake: Discontinuing a banner ad because it isn’t performing as you expected.
Solution: You should always be testing several versions of the same banner so that you are constantly refining the perfect message, offer, and creative.

Mistake: Giving people too much credit.
Solution: Make things easy. People are lazy.

Mistake: Setting up a Pay-Per-Click campaign and letting it run its course. Often referred to as “fix it and forget it.”
Solution: Constantly monitor performance, competition for terms, success of ad text and your bids.

Mistake: Your URL reads www.mywebsite.com/xrljdoiuds09eryqi
Solution: Create custom URL’s like www.mywebsite.com/aboutme. This is the first place that search engines look.

Mistake: Your link says “Click Here” or “More Information” or some other generic term.
Solution: Make your link say what it is linking to. For example, if you are linking to more information about sea otters, make the link read “Click here for more information on sea otters.” Linked text is SEO Friendly.

We manage a lot of online display advertising and have talked with you a lot about the different types of banner advertising and creative executions. However, we haven’t yet covered the one downfall of many online ad campaigns – Failing to set a cap on the number of impressions per person.

This is probably the biggest mistake we see other agencies, clients and brands make. The problem is, if you don’t put a cap on the number of impressions per person, you can easily keep serving the same ad and the same message to the same person over and over. You risk the chance of annoying your potential customer – never the goal of an advertising campaign.

There is no magic number, but we cap most of our messages at five. If someone doesn’t react to our message by then, chances are they never will. We move on and put those dollars toward another consumer.

There are many who make this mistake, but some of the worst offenders I have noticed are West Elm and AT&T. Know of any others?

We’re looking for someone different.

We want a person that clients–even difficult ones–and co-workers would trust and feel comfortable with. Someone that can respectfully disagree, tell people why, and then lead the way to a better solution.

What we need is a seasoned Senior Account Executive or an up and coming Account Supervisor. You will be required to perform all typical account management duties, provide strategic solutions for a variety of clients, roll up your sleeves when you need to, and last but not least adapt to several client personalities and styles.

We’re an interesting group of people with the common thread of creativity. If  you’re curious about who we are, go to baileygardiner.com, check out our portfolio, read our blog, and comment on your favorite post.

You have 5-7 years of large and/or small advertising agency experience, positive attitude, strong presentation skills, and national consumer marketing experience. We pride ourselves on being integrated and we need our team members to think that way as well. Digital experience is required and please don’t try to fake it. For example, you will be expected to strategize and execute PPC, online advertising, email campaigns, and websites. In addition to living in an online space, you know how to integrate your approach to marketing and have worked in most, if not all,  elements of advertising (print, radio, television, outdoor).

Salary will be commensurate with experience and competitive. We offer medical, dental, paid vacation, holidays, sick/PT, 401k and profit sharing, not to mention great weather.

Send resume to resume@baileygardiner.com. Your resume will not be considered without salary requirements.

No calls or emails. Really.

We do a lot of research for our advertising clients. From primary to secondary research, understanding their target market is a key to the success of our campaigns and communication strategies. One of my favorite forms of primary research is focus groups. I have moderated more focus groups than I can count. From pool chemicals to cable service to birth control.

Here are my top ten tips for moderating a focus group:

1. The person moderating the focus group should be close to or similar to the participants — especially if you are discussing a personal or sensitive topic. They need to feel comfortable speaking up on the topic. The moderator should also be personable and quick-witted. Thinking quickly on  your feet will be important as the conversation will take many turns.
2. It is the focus group moderator’s job to listen and facilitate the conversation. Not to share their opinion or to agree or disagree with the participants.
3. Understand your client’s singular objective for holding the session. You will most likely have to ask additional questions that aren’t on the guide or session outline.
4. Never, under any circumstance, go beyond a two hour session. I would suggest limiting it to 90 minutes as energy levels tend to drop severely after that.
5. Have a warm-up or ice-breaker question ready. This helps all of the participants get comfortable speaking with the group. It doesn’t even have to be about your topic.
6. Answer participant questions with a question. If someone asks what the price of a new product will be, ask them what they think it should be or what they would expect it to be.
7. Be honest. Tell them that you are working for XYZ company and that they are in your target market. Tell them that your clients are watching from the double-sided mirror. Even have them wave at the window — it helps break the uncomfortable feeling of being watched.
8. Establish rules. I generally start the session with three rules: You talk. There is no right or wrong answer. We are recording this session for our records only, your names or voices will not be used outside of that.
9. Take a short break halfway through the session. Let the participants use the restroom. Take that time to check with your team watching the session. They may have follow-up questions.
10. Some questions are best answered on paper. To avoid group think, ask your participants to write some of their answers on paper and then to share them with the group.

We’re a fast-paced shop with great clients, and we’re looking for another piece to fit our growing puzzle.

We need a talented Interactive Designer with an incredible online/interactive portfolio to design web-based applications and interactive multimedia. Does that mouthful sound like you?

Typical interactive projects may include: storyboarding, wire framing, information architecture, email templates, websites, banner advertisements, landing pages, and blogs. More traditional projects may include: branding/identity, collateral, and other print advertising.

You should have 3+ years of strong interactive experience in design. Agency experience preferred. From branding to collateral to web design, you are capable of working on a variety of design projects and enjoy climbing the proverbial Mount Everest. Demanding deadlines? No sweat, considering your aptitude for quick, creative thinking. You also have an acute attention to detail. Along with the ability to multi-task in a fast paced and open working environment.

Cue infomercial sound bite. But wait- there’s more.

You must be proficient in: Adobe CS/CS2 Illustrator, Photoshop, In Design and laughing in the face of doom. Front-end coding skills are like syrup. Tasty, but not required. (Flash, CSS, HTML, Javascript, AJAX).

You like the idea of living in one of the most beautiful places in the country, getting paid a competitive salary, enjoying healthcare benefits, saving for your retirement (401k), taking paid time off, benefiting from profit sharing and working with a dedicated, fun group.

Send your resume and link to your portfolio to: resume@baileygardiner.com. BFA preferred. No amateurs, self-taught designers or prima donnas. No calls or other emails, please. (We’re serious about this last point- we’re testing how well you follow directions.)

We’re looking for someone different.

We want a person that clients–even difficult ones–and co-workers would trust and feel comfortable with. Someone that can respectfully disagree, tell people why, and then lead the way to a better solution. Someone that keeps clients happy and makes them look great.

What we need is a dynamic Account Executive. You will be required to perform all typical account management duties, provide strategic solutions for a variety of clients, roll-up your sleeves when you need to, manage budgets, measure your work and show positive outcomes.

We’re an interesting group of people with the common thread of creativity. If you’re curious about who we are, go to baileygardiner.com, check out our portfolio, read our blog, and comment on your favorite post(s).

Requirements: 3-5 years of solid advertising agency experience, positive attitude, strong presentation skills, and national consumer marketing experience. Real online experience is required – your clients will generally layer off- and online and mostly talk to their customers there. Rich media, PPC, email, SEO and social media are essential parts of our work.

Salary will be commensurate with experience. We offer medical, dental, paid vacation, holidays, sick/PT, 401k and profit sharing, not to mention great weather.

Send resume to resume@baileygardiner.com and tell us why you want the job. Resumes without salary requirements will not be considered. Last but not least: Don’t call or email us, really.