Recently, one of my friends said to me, “You PR people must get to go to a lot of fabulous parties”

We sure do. We also host some pretty impressive events, such as last week’s grand opening of Point Loma Outfitting. The place was packed with friends, sailing enthusiasts and co-sponsor San Diego Magazine’s “A-List.” While guests sipped on delicious (albeit strong) Caipirinhas from Leblon Rum and dined on Sammy’s Woodfired Pizza, they perused and bought items from Point Loma Outfitting’s large selection of Patagonia and the ultra-exclusive, Italian line, SLAM. In turn, Point Loma Outfitting donated 10% of those sales to the San Diego Coastkeeper organization. With all the support from local sponsors, friends and the sailing community, the evening reflected the true spirit of San Diego culture.

While we at BG always enjoy throwing a great party, this particular event represented a lot more than just the opening of a new San Diego store. It was the beginning of a national brand, one that we have been excited to help Point Loma Outfitting create. It also highlighted the new direction Bailey Gardiner is taking as we continue to expand. Our new creative team is responsible for Point Loma Outfitting’s debut advertising campaign—and that’s only the beginning. If you think what we’ve released so far is entertaining, you should see what’s coming in fall!