At our marketing agency, it’s common for the advertising department and public relations department to work on the same client. However, it isn’t everyday that our two departments get to work hand-in-hand on the same project.

Every year our two departments combine forces to help put on Seaport Village’s Spring Busker Festival. Jamie, our bicycle enthusiast, and Lizzie, our recently appointed beer and cheese selector, spear the PR efforts–pitching, selecting the buskers, Buskers After Dark, managing the event, etc…, while Kelly, our talented associate creative director who can do the splits designs all the ads & collateral. You might ask, what do you do then? Well, I am the junior account executive, the deal/coupon finder of the office, that manages the jobs (work orders, creative briefs, printing, etc…), negotiate and place the media, research radio production companies and more.

Together, our teams made the following happen:

Busker Festival Radio Spot

Oh and don’t forget, the Busker Festival is this weekend at Seaport Village!