Comments on: A Sap for the Olympics http://www.dontdrinkthekoolaidblog.com/a-sap-for-the-olympics/ Bailey Gardiner Blog Fri, 03 Sep 2010 21:15:21 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Scott http://www.dontdrinkthekoolaidblog.com/a-sap-for-the-olympics/comment-page-1/#comment-108 Scott Thu, 21 Aug 2008 06:05:12 +0000 http://www.dontdrinkthekoolaidblog.com/a-sap-for-the-olympics/#comment-108 The master is still the best. http://www.youtube.com/watch?v=-ae3tFI8wXE What came first, the concept or the song? The genius: -It creates an emotional connection with the brand--duh. -You can watch it 100 times and still a) not get old b) find something new. I can't say this about the Subway Scrabble Ad. -They are willing to make an ad that does the heavy lifting and just lets you fall in love with sports/competition--which will benefit all athletic apparel/equipment companies, but they have the balls to let millions fall in love with sports, and knowing that a few million will choose them when the time comes. Is the horse racing industry listening? (at the 49 second mark you'll see a clip Visa is deftly using for their ad campaign--read the dad's hat) The master is still the best.

http://www.youtube.com/watch?v=-ae3tFI8wXE

What came first, the concept or the song?

The genius:

-It creates an emotional connection with the brand–duh.

-You can watch it 100 times and still a) not get old b) find something new. I can’t say this about the Subway Scrabble Ad.

-They are willing to make an ad that does the heavy lifting and just lets you fall in love with sports/competition–which will benefit all athletic apparel/equipment companies, but they have the balls to let millions fall in love with sports, and knowing that a few million will choose them when the time comes.

Is the horse racing industry listening?

(at the 49 second mark you’ll see a clip Visa is deftly using for their ad campaign–read the dad’s hat)

]]>