A new voice in real estate joins the blogosphere
It’s not often that a homebuilder is open enough, honest enough, brave enough to try his hand at blogging. (Let’s face it — this is not a group known for its transparency). But that’s just what Brookfield Homes San Diego President Steve Doyle has started to do, and in my humble opinion he’s off to a pretty great start. Steve launched expectmoreinahome.com/blog recently, and he presents a unique voice amidst the jabber of a million real estate opinions.
In an industry that has been widely vilified in the local and national media, blamed for the downturn in the economy and taken its share of hard hits financially, Steve’s voice remains clear and true. His leadership and opinions about things and subjects much broader than today’s home prices help us all see there is a bigger picture. And what a picture it is.
Steve covers subjects like our region’s shrinking water supply, and how that affects the way we will live in the future. I like that Steve isn’t afraid to address tough issues like the economics of housing, or green building – WHICH HIS COMPANY DOESN’T EVEN DO (YET). Obviously, his mind works beyond just self-serving fodder designed to sell his houses. His opinions run deep. And this is a subject worthy of digging.
Keep up the good work, Steve. We’re listening.
As a journalist covering new-home sales and marketing, I was impressed by the detailed, polished state of Steve’s posts. And I was really interested in the comments, to see how people were interacting with it.
So I backtracked your comment about what a great blog it was to this site.
According to your portfolio, Brookfield Homes is your client and your company created the Web site that Steve’s blog is on. Would it be a stretch to think that maybe a writer at your firm is writing the blog?
Isn’t Steve a great writer? We’ve built an entire strategy for the Brookfield brand around his company’s unique position of transparency and openness. He really is that way! I enjoy reading his blog too, because the issues he raises, the subjects he covers and his own deep knowledge give his voice credibility and believability. So no, our team is not ghostwriting for Steve. And besides, we believe that would defeat the purpose of participating in the online conversation and having a blog in the first place.
Thanks for your comments Pat — it’s always great to hear from you.