A couple of months ago while the agency went through a brand redesign and web redo, our Executive Creative Director sprang a doozy on us. “I know this may sound a little weird,” he began, “but I want to put a Love page on our site.” Huh? As he explained it, every agency on the planet lists its past client experience. What about the clients you want to work with? The clients you would LOVE to work with?

Thus the Love List was born. We selected a few of the brands we love the most. The ones we would climb mountains to work with.  He figured, maybe it won’t work. But what if it did?

And you know what? It did.

A couple of weeks ago we got an email from the interim CMO at Aptera, a very cool new car concept being born right here in San Diego, that is on our list. Someone at Aptera is plugged into the Internet, cause they found us. And they’re coming to the agency this week. Isn’t that cool?