More and more, we are seeing digital technology that is taking online features and using them offline. It is clear that Web-based marketing is now having an effect on more than just the Internet. Below are three digital trends we’ve been seeing that show the melding of the on and offline worlds.

1. In-store online shopping - Imagine the ability to have an online interactive experience right in the store. Intel has developed technology for a shopping display to enhance and simplify the shopping process. Let’s pretend you are in a department store and you are looking for a new jacket. Perhaps you don’t want to spend hours scouring the entire store. These kiosk’s are able to analyze your psychical attributes and make jacket recommendations based on that analysis and in conjunction with your needs. The kiosk then directs you to exactly where in the store you can find said jacket, using augmented reality. The entire experience brings online shopping, in-store, and makes the in-store experience that much better.

2. GoogleTV - Google is also making a play to bring an interactive online experience to TV. At the Google I/O in San Francisco, the company demonstrated the TV Platform, GoogleTV, which will integrate traditional television with web features. The platform runs on Android which will allow for an on-demand/on-the-go experience for the user. Advertising on GoogleTV will be an improved experience for the user, as Google will be able to match the ads they serve to what you are watching.

3. Online newspaper growth – Traditional newspapers are finally taking advantage of the web. Newspaper websites continue to grow in popularity with over 2 billion page views in April. With all the talk about “print media dying” it seems that local publishers are starting to take advantage of their audience in other mediums – and it is working. According to Nielson, the average time spent one these sites is 31 minutes with an average of eight sessions per month. As these sites continue to develop, advertisers have an opportunity to communicate on a local level to a highly engaged audience.

These are three of the digital trends we’ve seen brewing as of late, but we’d love to hear your comments on any other digital trends you see as exciting opportunities for businesses and marketers.