Did anyone catch Ryan Seacrest’s AT&T/iPhone plug on American Idol last night? It just proves again that companies are having to incorporate their advertising into the actual television show that you are enjoying at home. Since American Idol already has its celebrity judges sip their favorite cocktail (you know Paula is) from a very large, bright-red Coka-Cola cup, why not have their other huge sponsor, AT&T, get in on the action? We’ve had this discussion at our office before. With the popularity of DVR (honestly, I love it – it has changed my life), and the ability to “FF” through all of the 30 second commercials, how are companies going to get our attention?I was told recently that Americans are bombarded with 2,000 ads a day. I had to absorb this information for a moment when I heard it, because I honestly have become so numb to it.Anyway, with all the changes advertising is going through (and pr) we must take this into consideration. How will it be measured? It is too invasive? Will the future of entertainment revolve around its advertising sponsors?I suppose the 32 million people that continue to watch American Idol don’t mind too much. We keep tuning in every week  - even after being subjected to those cheesy contestant montages highlighting the newest edition of Ford Motors…or is it Chevy?