12 Second Video and Why We’re Pitching Current TV.
Let’s face it, we’re small.
Probably too small to have any business pitching someone as big as Current TV. But we’re small for a reason. It makes us nimble thinkers. It makes us more creative. And it allows us to partner with other creative people that are small for the same reason. People like Sway whose CGI work challenges reality, Shilo for bending the laws of live action and design, Syd+1 for directing some of the coolest shit we’ve ever seen, Sol Neelman for making pictures that make us see things, and Ravenswork for making things that make us listen. We partner with artists, buskers, and unsigned bands. We partner with local and national media. We partner with consumers. We ask for advice from others, like social media guru Jason Baer, and partner with him when we need his brain. And we’re part of Pinnacle Worldwide so that we can call on our partners around the world to spread the word.
See, we’re not an ad agency or a PR agency, a social media agency or a design agency. We’re a creative agency that understands that creativity isn’t just contained within an agency’s four walls. Yes, we’re paid to be creative, but it’s also up to us to help draw out the creativity that exists in the heads and hands of other people.
Kind of like Current TV.
And, even if we don’t make it on the short list, we just like making really short videos.

