Viral advertising is when a company creates something that gets shared again and again across different social networks. Making something “viral” is the holy grail of all online marketing because of the potential it has to increase a brand’s awareness exponentially. It is also relatively inexpensive when you consider the number of eyeballs a viral piece of creative can get without having to pay for expensive media buys. In short,  Viral Marketing is extremely powerful and has the potential to create a greater impact to the public.

This being the case, every marketer wants to make their advertisement viral. However, there is no secret formula, no perfect strategy and no way to guarantee that this will happen. One thing you can do to start, is take a look at what other videos have gone viral and see what they have in common. To get you thinking creatively, we’ve listed  ten highly successful example of viral video marketing:

• Sony BRAVIA: Color Balls
• Samsung: Card Throwing
• NFL Fantasy Files
• Adidas: Starwars
• Nissan: Drive on Chairs
• Rayban: Catch
• Levis: Guys Backflip into Jeans
• TheFunTheory.com: Piano stairs
• Pixar: Toy Story 3
• Olympus

Any other favorites that we’ve missed?